New Media Innovation

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A thought bubble

In order to create lasting bonds, we must learn where our audience is headed and how we can meet them there. Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across multiple brand touchpoints.

Interactive
Design Mobile /
Tablet Responsive
Design User
Experience

The Process

Understand

Define

Deliver

Understanding the target audience is paramount. We've developed a framework to identify and define the specific groups and personas within each target market. This information can then be used to ascertain the needs and behaviours of the specific user groups.
Through workshops, we facilitate the identification and prioritisation of objectives for stakeholders including marketing, product teams and directors. We dig deep to gain insights and align the needs of stakeholders with those of end-users.
We use this research to produce a functionality matrix that identifies end-user priorities, aligning them with operational requirements and assessing them against business objectives. This ensures everything is considered and unnecessary features avoided.
Utilising documents, informational architecture and key specifications, we produce a framework to be utilised by the stakeholders and the Flint development team. This blueprint illustrates design, functionality and the user's journey through the digital platform.
To provide a tactile means of testing the solution, we develop prototypes for review. These avoid time-consuming changes during the build stage. This is an important phase that simplifies the design documentation and ensures that the model is appropriate.
The user experience is a successful one if it effectively achieves business goals and provides the user with an efficient and satisfying experience. Our methodology also considers information accessibility for different users and the manner in which they digest content.

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Design by New Media Innovation